Web Strategy

I manage websites end to end: competitor SEO/GEO research, content development, design collaboration, and website conversion optimization. My approach involves auditing existing websites to identify new areas of opportunity for sales growth, lead generation, and brand awareness. Here's how that work breaks down:

Previous Work

Image by Stephen Phillips - Hostreviews.co.uk

Site Audits & Research

I audit existing pages to see what's working and what's not. I research competitors and conduct SEO/GEO research to find real opportunities. This tells me where to focus. I also take a look if the website meets the basics of WCAG (web content accessibility guidelines) and analyze current target audience to provide recommendations on content and SEO/GEO strategy.

Content Strategy,

Copywriting & UX

I build content structure and hierarchy around what users and search both need. When required, I can write SEO/GEO optimized website copy, matching tone and voice to each brand. I work closely with the design team on wireframes and UX to keep content and layout aligned.

Developer Handoff & CMS Production

I turn content and design into clear specs developers can build from. I stay involved through production, answering questions and solving problems as they come up. Once dev is complete, I manage the entire CMS production, setting up staging, testing, and optimizing website.

Launch & Optimization

I finalize sitemap structure and optimize every new page for SEO and GEO before it goes live. After launch, I track performance to ensure that the website meets business objectives. I run A/B tests on key pages, build and optimize marketing campaign landing pages, and apply growth hacking tactics to keep improving conversion over time.

Previous Work

Below are samples of past projects where I owned the full in-house web strategy including research, planning, and web production. My previous work also includes agency clients.