Experiential Marketing
iOttie x Amazon Alexa
iOttie x Amazon Alexa
iOttie announced a first-of-its-kind product to give drivers access to more than 100,000+ Alexa skills right from the vehicle. To introduce the new product, I managed a team to develop an experiential marketing event at CES 2019. The event allowed industry leaders and key stakeholders to test the upcoming Alexa-enabled auto accessory in an interactive and memorable experience.
Key Details
To highlight the flagship iOttie x Amazon Alexa Auto device, our team conceptualized a custom showpiece to replicate the car environment. The custom car featured built-in speakers, automotive seats, and a mock interior that simulated the driving experience. The goal of this element within the brand activation was to allow guests to ask the iOttie Alexa Auto device for driving directions, control smart home devices, access music, weather information, news, and more.
CES Experience
With the iOttie x Amazon Alexa auto device at the center of the experience, our team focused on design to encourage exploration. The goal of our design was to guide guests from the flagship device to the latest upcoming products announced at CES. The event experience was enhanced with digital displays detailing the engineering, design, and features of each product. The objective for our team was to allow industry leaders and key stakeholders to test each product and generate buzz around our entire product lineup.
Showtime at CES
iOttie debuted the new Amazon Alexa device and the entire product lineup at CES 2019. Each component of the experience was thoughtfully created to attract the conference guests and industry members that were searching for the latest in innovation.
