Lifecycle Campaigns
for Healthcare

I'm a Braze CRM expert specializing in patient engagement, building multi channel campaigns across SMS, email, and direct mail that turn strategy and personalization into measurable growth, from onboarding through long term retention.

Lifecycle Campaign Project Management

I manage campaigns from the ground up, starting with a creative brief that outlines the business need and campaign goals. I build out the plan and develop the campaign from scratch, working with the creative team, including copywriters and graphic designers, to keep copy and design aligned with what the campaign needs.

Campaign Production: SMS, Email, and Direct Mail

I build and launch multi channel campaigns directly in Braze, building Canvases from scratch to map the patient journey as connected series of steps across SMS, email, and direct mail.

Liquid Personalization with Ruby

I use Liquid, the open source templating language built on Ruby, to personalize every message in Braze. Liquid tags pull consented user data, like name, custom attributes, and event properties, directly into a message, and I build in default values so messaging still reads naturally when that data is missing.

For the person reading the message, this is what separates a message that feels relevant from one that feels like a mass send. A message that reflects a patient's name, history, or stage in their care reads as a direct, individual touchpoint, which builds trust and makes patients more likely to read, act on, and stay engaged with what comes next.

A/B testing, QA, and Tracking

Before any campaign goes live, I run a structured QA process across every channel to catch broken links, rendering issues, and segmentation errors. Once live, I run A/B tests on subject lines, content, and send time to improve performance, and I build UTM tagging structures so results can be tracked back to channel, campaign, and audience segment.

Custom Landing pages